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Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas high-end jets are luring purchasers with their smooth silhouettes, luxurious cabins - and significantly, their usage of alternative fuels.

Fuel manufacturers and jetmakers are eager to showcase novel types of aviation fuel deemed less harmful to the environment, from utilized cooking oil to the distinctly less glamorous meat waste.

Business jet operators, like airlines, have actually acquiesced ecological pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that adopting renewable fuel to curb emissions might make service jets more appealing to environmentally mindful buyers - specifically corporations facing questions over sustainability from investors or green campaign groups.

The schedule of less contaminating personal jets might also spare the rich and popular the unfavorable publicity experienced by Britain's Prince Harry and his spouse Meghan over a recent personal jet trip to southern France.

Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.

The latest waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief industrial officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our product is inedible."

Some of the other 79 airplane on display screen are expected to be powered by 150,000 gallons of other renewable fuel mixes expected to be pumped at the show.

FLIGHT SHAMING

Private jets account for less than 0.1% of overall yearly carbon emissions globally, but can produce, typically, up to 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter company Victor.

Prince Harry has protected his periodic use of personal jets to guarantee his household's security, and has actually stated that on the uncommon occasions he does not fly commercially he offsets his emissions.

But planemakers state occurrences such as the furore over his travel plan have included fresh difficulties for a market already making every effort to validate its contribution to cutting business costs.

"Incidents of flight shaming involving the use of personal jets are unfortunate when you think about that our industry has delivered fuel efficiency enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel usage will assist the industry make inroads with corporations and wealthy buyers. According to market data, billionaires just have a 19% service jet ownership rate.

But even an image remodeling - with jets sporting sticker labels like "this airplane flies on sustainable fuels" and organisers including alternative fuel pumps for going to aircrafts - is not likely to please all critics at the Oct 22-24 event.

Environmentalists and some analysts stay hesitant that biojetfuels, generally blended 50-50 with kerosene, will make a substantial impact on public understandings about luxury travel.

"No amount of jatropha curcas or Brazil-nut fuel can make business jets look eco-friendly," said air travel expert Richard Aboulafia.

Demand from organization jet operators for sustainable fuels now far goes beyond supply and their interest might drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, might expand production approximately 150 million gallons by 2022.

Corporate charter companies and experts are likewise seeing more interest from clients who wish to purchase carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a business jet utilization research study his business just recently finished for a Fortune 500 business.

"At the end of the day, I think that cost, cost per hour, range, speed and efficiency, that's still the (sales) driver. But I believe people are becoming more familiar with the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)